Did you know that getting someone’s email is its own art?
Okay, perhaps that’s bit of a stretch. But the truth is if you’re selling stuff online, you need to know how to get emails. And not just one email, but emails in volume.
Now, I’m assuming your website already receives a bit of traffic. If you don’t have traffic, you need to learn how to build some. It’s practically impossible to measure conversion rate — that is, how many people sign up to your list — without having enough people come through your website. It’d be like looking at one type of dog and then generalizing that all dogs must look the same. Crazy, right?
Regardless of your business size, improving on your email list signup is probably one of the lowest hanging fruits in optimizing your business’ ROI.
Let’s take a look at 30 ways we can do this.
1. Use An Exit Popup
I’m personally (extremely) biased toward exit popups. They’re incredibly effective and not as intrusive as entry popups.
An offer given at the right moment when the visitor tries to leave can do wonders. Just make sure you create the right type of offer.
What do I mean by this?
If they’re trying to leave your shop, perhaps give away something — like free shipping. Phrase your popup to “Get Free Shipping — ONLY TODAY”. And then get the customer to enter his or her email address first.
2. Place An Opt In Form At The Footer
Don’t waste the precious real estate at the footer with a… blank space.
Place an opt in form there so that people can sign up to your newsletter. Sure, the conversion rate for these kinds of forms is pretty low — so don’t expect much. But the occasional visitor who does sign up make it worth it.
3. Place An Opt In Form On Your About Us / FAQ / Shipping & Returns Pages
This may sound obvious, but your customers often check your other pages as they’re shopping. They want to make sure they’re going to get what you promise them.
As they’re browsing these sections of your shop, why not give them more reasons to connect with you?
Here are some ideas:
- A free shipping coupon on your Shipping & Returns page
- A 10% off coupon on your About Us or FAQ page
These first 3 ideas are fairly obvious, but we had to put it out there so everyone understands the basics.
The next few ideas on improving your email signups are more subtle and arguably even more important. Let’s take a look.
4. Create & Share Useful Information
Are you creating useful info that people want to read and share? If not, why would anyone want to sign up to your advertisement emails?
Let your customers know that when they sign up that the purpose is not for you to advertise to them, but that you want to share the good, useful content with them. If you’re not creating anything useful, it’s less likely anyone wants to hear what you have to say.
One of the best ways of creating interesting and entertaining content for your e-commerce site is to blog. A section on new product reviews or a “how to” article is incredibly helpful.
The key thing to know here is that you must be consistent. People sign up to your newsletter because they expect you to create new content on a regular basis. Make them look forward to your next email.
5. Solicit Feedback
Hey, we all love it when people ask for our opinions. Why not outright ask your customers for theirs? At the same time, ask for permission for them to receive your updates via your newsletter.
People often think that customers will only trade in their emails for coupon codes.
This isn’t true.
If you’re selling something unique especially, first adopter type of customers love being able to provide feedback because they want the product to really suit their needs (and wants).
Create a section of your shop where you ask for product feedback and add in an opt in checkbox for people to sign up as well.
6. Ask For Signups When You Respond To Customer Emails
You know that signature footer at the end of every email you send to your customers? Don’t leave that blank!
Customers are expecting your response email anyway, so why not provide an opportunity for them to sign up to your weekly deals (which are exclusive to your newsletter members, of course)?
7. Create A Private Facebook Group For Customers Only
Facebook Groups have completely replaced forums — and so if you’re thinking of creating a private discussion forum for your product, you should probably do it here.
Of course, it’s easy to let your Facebook Group be open so anyone could join. But what I’m suggesting here is for you to make it private.
When people want to join, direct them to a membership form on your website, so that they can apply for membership into your company’s private Facebook Group. I’ve seen this technique used multiple times by several well known companies, and it works extremely well.
As the customer signs up, let them know they’ll be opting into your newsletter as well.
8. Don’t Call Your Newsletter A “Newsletter”
It’s 2016, and there’s definitely a certain sense of email list fatigue. No matter how new an email address is, after about 12 months it’s chock full of email advertisements.
People nowadays are much more selective to what email list they sign up to. As a result, you need to give them a good reason to sign up to yours.
A terrifically good way of doing this is to brand your email newsletter as an exclusive offering. There are several ways you can do this:
- Limit the number of members
- Limit the membership to customers who have bought over a certain amount
- Paid membership into your email list — believe it or not there are several people whose entire business is built on a paid membership list!
These are just a few examples, but you get the idea.
9. Reassure The Customer Unsubscribing Is A Click Away
Letting the customer know that he can unsubscribe at any time is called Risk Reversal. It takes the risk of doing something (in this case, potentially receiving unwanted emails) and lets the person know that they can reverse this risk easily.
It’s used very commonly in all kinds of online businesses:
- 30 day trial
- 60 days hassle free money back
- 2 year warranty
- The list goes in…
What you say on your popup or email opt in form is this: “Unsubscribe at any time, easily”. And that’s it — your customers know that they can choose to remove themselves from your email list just as quickly as they signed on if they don’t want to continue receiving emails from you.
10. Style Your Sign Up Button To Be Bright Orange
Are your customers able to see where you have an opt in form? Nowadays, with so many things vying for our attention, it’s easy to skim through a webpage and not see an opt in form.
You need to style it brightly — orange perhaps — in order to catch people’s attention.
(Our email opt in form’s button doesn’t quite have an orange hue.)
Try and grow your email list. Emails give you a way to personally communicate with your customers and make the relationship a real one.